Whether we’re undertaking research projects with physicians or with business executives, occasionally one of our client’s team members will have an answer they want to hear. When they don’t get the feedback they expect (their concept is unpopular, their new message doesn’t resonate, or the customer has no intention of changing behaviour based on a specific marketing tactic), this type of individual will just keep insisting we ask the question. Over, and Over. It seems their thinking is, “If I just ask this question often enough, I’ll get the answer I want”. But it doesn’t work that way. If the answer is always “I don’t like it”, it’s time to stop asking that question.

If you’re convinced your idea is sound and your customers disagree, stop asking them if they like it. They’re your customers. Instead, ask them what sort of person would find the idea appealing. Let them see that you value their opinions by accepting their advice that they don’t like what you’re offering, and instead, enlist their help in figuring out who might.

Always looking for new opportunities,

Megann & Steve