Switch it Up for a Richer Product Story

This week we’ve been using metaphors and serious games to tackle a host of business problems, and we’d like to help your organization to do that, too. We’d love to hear from you.

We were back at Dalhousie University’s Norman Newman Centre’s Starting Lean Initiative yesterday, working with the participants in their special Summ’erUp program. It’s great to see these young entrepreneurs progressing – some getting ready to beta their products, others still in development – but all of them needing to find the best way to tell their stories. We’d like to give a shout out to Peanut, Bootstrap, and Applicable Labs, especially, for the work they put in on their Product Boxes.

Product Box is a great, fun tool created by our friend Luke Hohmann – originally introduced in his book, Innovation Games®, and which has evolved into a whole suite of solutions available from Conteneo®. We’ve adapted it to use in all kinds of situations, from creation of new products, to re-inventing brand stories, to simply getting customers to relax and have fun before engaging in a strategic conversation. Look at some of the great examples from our friends at Bootstrap – the pictures really do tell the story of what they have in mind for helping young Nova Scotians stay here in this beautiful province while re-inventing the economy:

Bootstrap Product Box 4Bootstrap Product Box 1

Bootstrap Product Box 6Bootstrap Product Box 5

Bootstrap Product Box 2Bootstrap Product Box 3

See how the metaphor of Product Box really tells the story? Bootstrap, we’re really proud of you and your colleagues at Summ’rUp. Keep up the great work. 

If you and your team would like to use these and other serious games to solve problems, build strategy, or work more closely with your customers, just let us know.

We’d love to play our games with you,

Megann and Steve

We Weren’t Expecting National Hot Dog Day!

So apparently today is National Hot Dog Day – it really snuck up on us. We didn’t realize until it was already trending on Twitter. So why is this important? Because if we had known, we might have responded differently. We might have had hot dogs on our menu for the casual lunch with one of our business partners. But we didn’t know until it was too late.

In the hurry-up world we work in, this is what can happen to our marketing messages about other important events as well. Timing is critical. Too early, and people will have forgotten your message by the time you need them to take action. Too late, and, well…you get the picture. They will already have made other plans by the time you ask them to click, call, or register for your event. 

A colleague of ours used to say you need to:

1. Tell ‘em what you’re gonna tell ‘em

2. Tell ‘em, and 

3. Tell ‘em what you told ‘em.

Worthwhile advice no matter what you’re communicating. An organized content calendar and in-depth knowledge of your audience’s preferences, habits, and planning horizons will make sure your message has a better chance of being received. Repetition will help them remember. Decide what to say and deliver it precisely where they are and when you need them to take action. While you’re at it, make sure you explicitly tell them how they can respond to your call.

Frankly yours,

Megann and Steve