Left…Right…I’m their leader. Which way did they go?

Has the time come to get rid of the Left and Right labels in politics?  Given the recent actions on the part of Nova Scotia’s NDP government…it appears maybe.

To misquote The Who; “and the Party on the left is now the Party on the right.”

It’s supposed to be right-of-centre governments which give grants and tax breaks to private business, but things work differently these days in Nova Scotia.  In recent weeks we have saved a paper mill in Cape Breton,  “stolen” engineering jobs from Calgary, outsourced government IT jobs to IBM, and are now looking at buying back forests from bankrupt Bowater.

And the Irving shipbuilding contract hasn’t even started yet!

Public opinion seems divided as to the benefits of these moves, but it does make for exciting times in the province which, at the time of Confederation, was once the richest corner of the nation.

It’s actually refreshing to see a government sticking their neck out to try and create an atmosphere of sustainable success.  Not all of these scenarios will work out to everyone’s satisfaction, but that’s business!

Here’s to Nova Scotia…land of opportunity!

If Only You Understood your Customers Like Kate and William Do

We admit it. We got up at 5 am local time to watch the big-t-the-big-r-royal-big-w-wedding. Despite a few marketing faux pas (one of the best, shared by tweeter Laurie Dillon-Schalk, pointed out the wasted money for #RoyalWedding to be a promoted tweet).

The event was full of pomp and circumstance. The uniforms were flashy. The bride was dressed like a princess, but a modern-day one, clearly maintaining her personal brand throughout the day. Every opportunity, save for a twitter ban in the Abbey, was taken to make it accessible. Finally, at around 8:25 a.m., it was time for the part the raving fans had waited for (some since last night). The kiss. William and Kate knew what their customers wanted. And they did the easy thing. They gave it to them. Not once, but twice.

Old advice, for sure. But still valid no matter how modern the delivery system – understand your customers, and give them what they want. Need is about logic and reason. But want? Want is about an emotional connection.

Toasting the Cambridges,

Megann and Steve