Here in Panoptika’s world, this translates to projects like new product (or service) pipeline development, message creation, or team ideation sessions. More of the people we work with want to do things that are creating something new, developing alternatives, or searching for that elusive “next best thing”. Most of them aren’t thinking so much about measuring what’s working, what did work, or where they came from, during this season. As a consequence, our work is invigorating and exciting right now. It’s easy to propel ourselves forward into our workdays. That’s because it’s F-U-N.
Still, we think it’s important to have balance. A little introspection about what worked, or didn’t work, can be useful. Sometimes a simple satisfaction survey—is this working, or not, can give you a snapshot into what’s happening with your team, your clients, or your customers. But more often, they appreciate a more interactive engagement. That same premise of making it fun that we bring to Ideation and Creativity sessions, can elicit customer or colleague feedback that is chock-full of rich, relevant content.
So don’t just think about putting your Idea-Generating hats on at this time of year, but ask yourself whether there are more ingenious or imaginative ways to register those still-important Checks and Balances. Some possibilities you might consider (as always, a facilitator can help smooth the way):
- Bring your sales team together and ask them to show you how they are actually using the sales tools you’ve provided, by playing a game like Enthiosys’Show and Tell.
- Ask your customers to engage in collage-creation or role-playing to demonstrate how they interact with your company. Hyperbole should be encouraged—it gives them a chance to say what they’re really thinking, in the context of exaggeration.
- Let your clients create a “what I did to interact with you on my summer vacation” story to give feedback on your organization’s performance.
Looking ahead without pre-adventuring,
Megann & Steve