Start Q2 with a Clean Slate

We hear it time and again from clients, colleagues and friends: “Some of the things we do, we simply do because we’ve always done them.” It’s a bit like cleaning your plate, even though you know you don’t want or need everything that’s on it.

Are any of these in your budget? Undertaking custom tracking studies for customer groups that aren’t your top priority any longer? Participating in an industry directory where “we have to be there”, despite never having gained a tangible lead from doing so? Attending conferences that sound tantalizing but don’t offer real networking opportunities – just a super-expensive way to have coffee with people you’re already calling on every day?

The recovery is slowly, tentatively, gaining momentum. Opportunity is now. This is a perfect occasion to step back and re-evaluate. Before you kick off the second quarter, imagine you’re building your customer base from the ground up. Look at your targets and re-assess every marketing option. Sounds easy enough, doesn’t it? So where’s the problem?

It’s you. Or it’s your colleagues. Or it’s your clients. Or it’s your friends. Each of these may have a stake in keeping you stuck. How can you break free? One great way to eliminate “thinking gridlock” is to enlist an objective third party. A trained facilitator can ask the questions that everyone’s afraid to ask. He can gently coax you to let go of your assumptions. Or she can help your colleagues to find more valuable ways to use their time (or your money).

Go ahead, clean the slate, not your plate. Make a fresh start and make Q2 the beginning of a new kind of success for you and your business.

Looking forward to a cleaner, leaner year,

Megann and Steve

Advertisements

About PANOPTIKA

Make better decisions, get better results, grow your business. We use a deep toolkit of specialized techniques help clarify your objectives, identify decisions that must be made, and eliminate knowledge gaps, resulting in strategy with a firmer foundation and better results.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s