We hear it time and again from clients, colleagues and friends: “Some of the things we do, we simply do because we’ve always done them.” It’s a bit like cleaning your plate, even though you know you don’t want or need everything that’s on it.
Are any of these in your budget? Undertaking custom tracking studies for customer groups that aren’t your top priority any longer? Participating in an industry directory where “we have to be there”, despite never having gained a tangible lead from doing so? Attending conferences that sound tantalizing but don’t offer real networking opportunities – just a super-expensive way to have coffee with people you’re already calling on every day?
The recovery is slowly, tentatively, gaining momentum. Opportunity is now. This is a perfect occasion to step back and re-evaluate. Before you kick off the second quarter, imagine you’re building your customer base from the ground up. Look at your targets and re-assess every marketing option. Sounds easy enough, doesn’t it? So where’s the problem?
It’s you. Or it’s your colleagues. Or it’s your clients. Or it’s your friends. Each of these may have a stake in keeping you stuck. How can you break free? One great way to eliminate “thinking gridlock” is to enlist an objective third party. A trained facilitator can ask the questions that everyone’s afraid to ask. He can gently coax you to let go of your assumptions. Or she can help your colleagues to find more valuable ways to use their time (or your money).
Go ahead, clean the slate, not your plate. Make a fresh start and make Q2 the beginning of a new kind of success for you and your business.
Looking forward to a cleaner, leaner year,
Megann and Steve