Some businesses are still waiting for the economy to turn
around, and for things to get back to “normal”. But what if the world your
business is in has already ended, and the time for next-world thinking is
already here. There’s lots of evidence that consumers and users of products and
services have undergone a complete reset of their values – and hence their
buying and decision-making processes.
What can you do, if that’s the case? You need to re-visit
your assumptions. Whenever there’s an upheaval, a paradigm shift, or a
transformational event, it doesn’t have to be a disaster. Instead, think of it
as an opportunity for a giant-sized “do-over”.
You might think you already know what you sell, and who buys
it, but the odds are, the answers have changed. So here’s a five-step exercise
you can use. Have each person in your organization answer these five questions.
They might have internal customers (maybe even you), or paying customers who
drive your company’s revenue engine, but on some level, they’re still
- WHO is my best customer?
- What does this person SAY about my product or service?
- When the best customers THINK I could do better?
- If I could do that for them, how would they FEEL?
- WHAT action can I take today, to help make that happen?
It sounds like a complicated process – but it’s worth it if it helps you kick-start a bright new future.
Thinking about our customers,
Megann and Steve