At Panoptika, we’re in the business of helping our customers figure out what their customers want. Over the past few years, a lot of our clients have seen contraction in their businesses. Their markets are collapsing. And they’ve been facing some tough times. This year, the New Democratic Party used their understanding of what people needed and wanted to catapult themselves to official opposition status in Canada. And at the helm of their party was a charming and charismatic leader, Jack Layton. Today Smilin’ Jack lost his battle with cancer.
No matter your political leanings, it isn’t hard to recognize what Jack was selling. Just three things. Hope, inspiration, and hard work. The funny thing is, this is the same thing most customers tell us they’re looking for, no matter what the product or service is that they’re buying.
They want you to fulfill their hopes by giving them a product or service (or country) that keeps its promises. They want you to listen to them and use their ideas and suggestions to make a better, stronger, more interesting product (or country).
And they want to see that you will “walk the talk”.
Before Jack Layton died, he left his widow Olivia Chow a letter to Canadians. We’d like to share it with you, because it sets a great example of what a leader needs to do, and say, in the face of tough times.
Megann and Steve