Have You Driven a Ford…Lately?

When was the last time you told your customers what’s new
with you? Over the past few years, it’s been difficult. Companies (who are also
customers) and their customers have been tightening their belts, re-examining
their spending, and generally looking for ways to stretch a dollar. As a
result, salespeople and marketers have been experiencing a level of rejection
that is higher than it was prior to the recession. Sometimes the result is that
they forget to tell their good customers, what’s new. And they neglect to tell
past customers, what’s changed. This lack of a proactive approach, or the
assumption that their prospects or customers just know what they’re up to, can
result in a lot of missed opportunities, or worse, in clients who think the
brand just isn’t interested in staying in touch.

Who is new in your organization? Which products or services
are growing, evolving, or developing? What are you offering that you didn’t
have available a year ago? How are you adding value to your existing offerings?
Why would customers benefit from giving you another try? All of these questions
are worth asking, because they can open doors to new business and make your
prospects and customers take a second look. To see this tactic in action, take
a look at one of these classic Ford commercials from the mid-80’s. Then think about some of the great changes that have taken place in your company or with your brand in 2011 – and reach out and touch someone. (Oh wait, that’s another tagline!)

Stay connected,

Megann and Steve



Make better decisions, get better results, grow your business. We use a deep toolkit of specialized techniques help clarify your objectives, identify decisions that must be made, and eliminate knowledge gaps, resulting in strategy with a firmer foundation and better results.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s