The end of the year, that is. That Q4 rush is in full-swing, with each of us trying to push through just one more project before 2011 comes to a close. Customers want it all, and they want it now. At this time of year it can become such a rush just to finish things that it can be difficult to remember to take stock. But stepping back is the only way to be sure you’re ready to get off to a running start in the New Year. So here are a few key suggestions to make sure you have your house in order for the arrival of 2012.
- Customer understanding – have you listened to your customers lately? We’re not asking if you’ve asked them questions, we’re sure you have. But that’s your agenda. By 2012, plan to open up as many channels as possible for them to tell you what they want.
- Clean house – lose any distractions or habits that are just that, habits, that aren’t adding value to your customer relationships.
- Getting there – what were your objectives at the beginning of 2011? If you haven’t met them, and won’t, you need to make a gate change – re-assess your destination, and be specific.
- Ask for help – reach out to business partners and colleagues who have steered you in the right direction in the past, and figure out how you’ll work together in the coming year.
- Express yourself – be sure you’re outlining your needs clearly and succinctly, so you’ll get what you need. If you can’t do this alone, find someone who can help.
Getting ready, because 2012 is coming fast,
Megann and Steve