Recently we’ve been observing a company we know, trying to find a solution to a problem. They have been looking in every direction, but the end doesn’t seem to be in sight. They’ve come up with several possibilities, and tried different approaches, but nothing seems to be working. They’ve put their heads together. So what’s going wrong?
What our friends are experiencing is brainstorming gone wild. We often hear criticism of brainstorming – and it generally takes the form of “We looked at every possible option, but we still didn’t come up with an answer. Brainstorming just doesn’t work.” However what usually doesn’t work is that the team involved has tried to shortcut or short-circuit the process.
Effective problem solving requires a two-phased approach. First, discovery. Getting all the ideas on the table. Exploring every possible avenue. Then, assessment and development. What do the solutions have in common? What are the best elements? Can they be combined? What isn’t implementable or affordable? Most brainstorming failures we have seen have occurred when ideas are rejected, adapted, or assessed during the discovery phase, or when the brainstormers have satisficed – settling for the first, obvious solution. There’s a fine line between stopping too soon, and keeping on looking long after the solution has been revealed, in the hope of eliminating all possible risk.
How can this be avoided? Seek help from an unbiased source – a professional facilitator, or even a successful colleague from a completely different domain. Someone who can hold up the magnifying glass for you, and help you know when it’s time to cross the line.
Throwing ideas at the wall…and helping you choose one that works,
Megann and Steve