Planting the seeds of success

Spring is gradually sneaking up on the east coast of Canada.  One day it’s 10°C and the next it’s snow flurries.  It’s interesting trying to guess what’s coming around the corner.

We are, at Panoptika Central, currently inundated with greenery.  There’s a new garden to be planted and we don’t know what will grow, so we’re trying many different things.

It’s a bit like the start-ups we’ve been following this year through the Dalhousie Faculty of Management.  They are working with an approach we’ve talked about before, the lean canvas.  The principal being that you have an idea, or several; you look at the 9 key dimensions fleshing out your idea; you formulate hypotheses to test your assumptions; and then you test your hypotheses, either validating them, or invalidating them.  Either way, you end up knowing more about your idea and its potential utility.

Then your idea lives or dies by real world conditions, but not after you’ve sunk everything into it!

To use our garden analogy, we could have invested our entire budget into planting potatoes.  We like potatoes; they grow them in Nova Scotia; but will they grow in our garden?  So instead, we have invested in a series of small tests to see what will be the most successful.  Then, having facts to go on, we can pivot in the coming years into things we can grow successfully and that we like.

Maybe we should write a book…Lean Canvas GardeningJ

Here’s to making your personal garden (or idea) grow successfully!

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About Panoptika

You know when you wonder if you really know what your customers want? What I do is help you work with your customers, or potential customers, in a way that connects you more deeply than you thought possible. We can do this through traditional techniques, such as Focus Groups, Qualitative and Quantitative studies, etc. or, if you really want to know your customers and the future of your brand, you can involve them in Innovation Games(TM).

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