What can businesses learn from the Alberta Floods

We, Canadians and others who care about the human condition, are concerned for the well-being of those in Alberta who have been severely impacted by the flooding which continues to move its way downstream. Even Canadian golfer Graham DeLaet stepped up in an effort to help out. Our prayers and dollars will flood in to help those impacted.

What can we learn that will help us deal not with physical floods, but with the flood of information we receive every day. With Big Data the buzzword of the year, we are being encouraged to put our faith in finding the magic bullet inside the data we are gathering on our customers and competitors.

But are we really prepared to make the right decisions based on the analytics we receive?

Just like the developments in the flood plain, where we should have foreseen were at great risk, we are at risk if we are not thinking carefully when planning our data needs and the system we employ to analysis them. Yes…it is possible to know every piece of information about our customers, what they buy, when and where they buy it, their demographics…and on, and on, and on.

We still, however, need to make human decisions about what data to track, what the trigger will be when we need to make a change, or take an action. We can’t ignore the human element in all this.

So, before you put your faith in the machine, get out and look at the lay of the land. Where do you chose to build you bridges, is your defensive position on a hill, or in a valley, where is the flow coming from? Only by observing things like these can you have the context to make the right moves.

All the best!

Steve and Megann


About Panoptika

You know when you wonder if you really know what your customers want? What I do is help you work with your customers, or potential customers, in a way that connects you more deeply than you thought possible. We can do this through traditional techniques, such as Focus Groups, Qualitative and Quantitative studies, etc. or, if you really want to know your customers and the future of your brand, you can involve them in Innovation Games(TM).

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