Should You Really Stick to Your Knitting?

Do what you know best, and keep on doing it…what does that really mean? It’s a question we’ve been pondering lately, as we watch clients struggling with the need to grow and adapt, and the desire to hold on to what is central to their culture and narrative. Certainly there’s value to concentrating on one’s core competencies. But what is “your knitting”, exactly? Is it flat, straight stitches, carrying on, row-after-row? Or is it a series of complicated cables, winding in and out, never losing the path but requiring extreme effort to follow? Perhaps it’s a crazy, multi-coloured pattern, like fair isle – traditional, yet different every time. For knitters, it can be all of these things, and more. So the idea that “what you’re best at” can be only one thing is an over-simplification of the concept. 

Image

Knitting, at its essence, is comprised of two simple stitches: knit, and purl. Similarly with your business or product, there is something fundamental to which you should hold fast. But this doesn’t mean for a minute that there isn’t room for growth or change. Apple, for example, built computers that were simple, beautiful, and easy to use. Yet no one today would think of them simply as “a computer company”. So at your next strategy meeting, when someone says you are straying too far from the status quo, and suggests you might want to “stick to your knitting”, make sure you know what that means. Break down what it is that you do to its pure substance, and decide what it is that you absolutely can’t afford to change. Then feel free to change everything else. As long as you don’t lose track of how to knit and to purl…you can be any kind of  knitter you can imagine. 

Helping unravel your challenges,

Megann and Steve

 

Advertisements

About PANOPTIKA

Make better decisions, get better results, grow your business. We use a deep toolkit of specialized techniques help clarify your objectives, identify decisions that must be made, and eliminate knowledge gaps, resulting in strategy with a firmer foundation and better results.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s