So apparently today is National Hot Dog Day – it really snuck up on us. We didn’t realize until it was already trending on Twitter. So why is this important? Because if we had known, we might have responded differently. We might have had hot dogs on our menu for the casual lunch with one of our business partners. But we didn’t know until it was too late.
In the hurry-up world we work in, this is what can happen to our marketing messages about other important events as well. Timing is critical. Too early, and people will have forgotten your message by the time you need them to take action. Too late, and, well…you get the picture. They will already have made other plans by the time you ask them to click, call, or register for your event.
A colleague of ours used to say you need to:
1. Tell ’em what you’re gonna tell ’em
2. Tell ’em, and
3. Tell ’em what you told ’em.
Worthwhile advice no matter what you’re communicating. An organized content calendar and in-depth knowledge of your audience’s preferences, habits, and planning horizons will make sure your message has a better chance of being received. Repetition will help them remember. Decide what to say and deliver it precisely where they are and when you need them to take action. While you’re at it, make sure you explicitly tell them how they can respond to your call.
Megann and Steve