It’s not your customer’s job to solve their own problem. It’s yours.

…and your problem isn’t their problem, either.

At this time of year, as companies revisit their strategies with an eye to a reboot in the New Year, they frequently reach out to customers and stakeholders, trying to get them to identify with a problem the supplier has. Then they ask them how to solve it. Usually it’s a question like, “What can we do that the other guy isn’t doing, that will differentiate it and this make you buy more from us?”

The answer is to stop getting the customer to solve your problem. Ask them how they’re doing with your product (or the competitor’s). Watch them in action as they access or use your service. Listen to their complaints or challenges, on social media, or through more traditional channels. Then get your thinking caps on.

This holiday season, their problem is your opportunity.

Carpe Diem!

Megann & Steve

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About PANOPTIKA

Make better decisions, get better results, grow your business. We use a deep toolkit of specialized techniques help clarify your objectives, identify decisions that must be made, and eliminate knowledge gaps, resulting in strategy with a firmer foundation and better results.

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