Are You Making Hay While the Sun Shines on Your Business?

From the LookoffOn the weekend we took a drive down to the Valley – our local agricultural mecca, where farms stretch as far as the eye can see. Everywhere we turned there were busy folks from the city, wanting to relax from their busy work schedules and take in the pastoral landscape, kicking back, and dreaming of the country life. Imagine it…just living by the rhythm of the seasons.

It made us smile.

The fact is, there’s precious little downtime for farmers in any season. But certainly we could all take a lesson from them on work-life balance, especially if we’re salespeople, entrepreneurs, or anyone else whose living depends on building business. And it’s this: when there’s work to be done, they work. Hard.

Oh sure, they might complain from time to time. But by and large they understand all too well that whether it’s planting, weeding, watering, or harvesting, it needs to be done, and it won’t wait. Moreover, it doesn’t always arrive in easy, manageable increments. It’s the planting that leads to the harvest. It’s weeding that keeps profitable crops from being overtaken. And there’s a reason why they make hay while the sun shines. Because they must. So the next time we’re complaining because there’s too much to be done, we’re going to give a thought to the farmer. And when it’s the opposite, we’re going to

  1. Appreciate the downtime, and
  2. Use it to do everything we can prepare for the next harvest, which will come as surely as the summer sun.

Hard at work,

Megann and Steve

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About PANOPTIKA

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