Marketing research has its place – analyzing customer data and looking at behaviour can help us see all sorts of valuable and useful patterns. Bringing customers together in a room can add a layer of rich understanding that isn’t as tangible for you and your colleagues when looking at the data, no matter how skilled the analyst or interpreter.
What we like about bringing clients and their customers into a room together, is the shared understanding that develops. Moreover, customers or users develop a new level of trust when they can sit at the table with your team and express their experiences with your company or your products. They know their ideas and feedback aren’t going into some deep-dark data cave. Another observation about using games to solve problems, find answers, make plans, or explore opportunities, is that your team is more likely to believe what they hear, when they hear it in person. The ability to finesse an explanation means that there are fewer ambiguities and more empathy.
If you’d like to build trust in your customer relationships, we highly recommend involving them in co-creating your future. We’d like to help.
What kind of problems can you solve with a game? More than we can count. Here are just three:
- Our developers want too many added features but I don’t know which one our customers will value the most – how can I get them to prioritize?
- What’s holding my sales team back, and how can we fix that?
- We have trouble knowing what impact our product has on our customers’ everyday lives. How can we capture that?
Stay tuned next week, when we’ll be live-tweeting from the Conteneo Collaboration Confab. And if you’re interested in enterprise collaboration or civic engagement, join us!