Our January theme has been focused on fresh starts, new ideas, and innovation. Some of you have been working on new businesses, new offerings, or just a general re-tooling of what you do, with new circumstances in mind. Those might include:
1. Changes to your customer demographic (either someone new is buying, or your buyer is buying something new).
2. What you’ve learned (a new discovery has made it possible to do something you couldn’t before).
3. A dramatic life shift has given you a push (you’ve finally started that business or business unit you’ve been dreaming of…)
No matter which of these circumstances has occurred, every time you make a shift in your business, you need to rewrite your story. That starts with re-identifying your target audience. Then you need to learn how to tell the story of what you do in words that they understand, that will resonate with them, and that will motivate them to hear more. Even if your customers have known you for a very long time (or perhaps especially if that is the case), whenever something is new, your story should be, too.
Keeping it fresh,
Megann and Steve
(Think we’re just about big business? Not so! Ask us about options to accelerate your business today).