Have you ever pulled a coat or purse you haven’t used for awhile from the closet, only to discover money inside? Even when it’s a small amount, you feel richer. Lucky, even. You can do the same thing with your business. Whether it’s going back through your idea file (you do have one, don’t you?) or getting together with colleagues to review some back-burner projects, or even meeting with clients to review what’s changed in their agenda or strategy recently, there’s an undiscovered opportunity awaits. We have all sorts of facilitation techniques we use to make these tasks easier and more fun, like the Innovation Game® Me and My Shadow. If you’re not making interesting, useful discoveries to move your business forward, search through some of those “coat pockets” you haven’t looked in for awhile. We’re sure there’s some luck waiting in there somewhere.
Try these steps today to find it:
1. Call a client you haven’t seen recently, and set up some time to observe them while they’re using your product or service.
2. Think back to January and the projects you were going to start but haven’t, then pick one, and get going!
3. Pull out a file on an old sale or project – and see if you can figure out a better way to approach it, knowing what you learned in the process.
Megann has been re-reading Peter Drucker’s classic, Innovation and Entrepreneurship. It’s interesting to see the predictions (hmm…in the 80’s, innovation and entrepreneurship were the future that would save the economy – sound familiar?) What Drucker stressed was that innovation and entrepreneurship were not just about new technology, but about a revolution in thinking, in doing, and in performing. In short, innovative would be demanded of every organization. Fast-forward to today, and Drucker’s work really does look like a seminal work – with many of the same messages in “new” (dare we say “innovative”) treatises on innovation and entrepreneurship theory. So it seems worthwhile to revisit Drucker’s Seven Opportunities for Innovation. (For more inspiration, check out the Drucker Institute).
We help our clients explore opportunities to find out which are right for them and their organization. Which one resonates with you?
The unexpected (What happened in your business that surprised you in 2014?)
The incongruity (Is there a gap in your market or your business between the “on paper” reality – and the “real” reality?)
Innovation based on process need (Have you found a new way of doing things that makes you say, “Wow, why didn’t we try this sooner?”)
Changes in industry structure or market structure that catch everyone unawares (How could we have been ready for that tsunami?)
Demographics – (Is your traditional buyer outgrowing your product? Or is someone unusual buying it all of a sudden?)
Changes in Perception – (Do you have customers who are suddenly ready to buy, who weren’t before? Or just the opposite?)
New Knowledge – (Has your team had an aha moment that makes them see a whole new way to offer your service or product?)
All of these opportunities are still valid. If you need a hand exploring them in your business, we’re ready.