How time flies when you’re busy! Those critical product management tasks you’ve been meaning to tackle just keep slipping lower and lower on the to-do list. So are they not that critical after all? Or are you putting your roadmap in jeopardy?
We’ve all been there. When we sat down with Allan Neil (@allanneil) of Ready Product Radio for this interview, we were busy working with our partners to put on the second annual Atlantic ProductCamp. We were also moving our home office and our business halfway across the country. So we understand that sometimes you need to reach out for help. If you’re looking for a partner to help with customer understanding, mentoring, facilitation, planning, or marketing strategy, we can give you a hand with that. And if you’re a seasoned Product Manager looking to strike out on your own and go freelance, we’ll tell you that it’s not for the faint of heart. But if you’re not afraid of hard work with a side of rejection, it can be the best career move you’ll ever make.
We hope you’ll check out our interview with Allan. And while you’re at Ready Product Radio, check out some of the other Product Management professionals that have been interviewed as well. There’s a goldmine of advice, help, and encouragement inside.
Those of you who have been following our blog and our work know that we have been having a makeover during the past few months. It started with a new visual identity – how our site, our cards, our Twitter, LinkedIn and other contact points look to the outside world. Our partners at 21st Floor Designs gave us a hand with that. And that’s not all. The two of us have a new look, too. Thanks to our friend and former colleague Timothy Richard, you’re seeing different images of the Panoptika partners than before. What surprised us most is how much a new look has re-energized us. We have lots of transformational tools and during the planning process, we turned them on ourselves. We can help you use games, tools and techniques to improve your business, too.
One upcoming (pardon the pun) engagement where we’ll be doing that is the Engage 2014 Innovation and Commercialization conference. We’ll be running an active and interactive workshop to help you understand who your real customer is, and to figure out how they engage (there’s that word again!) with your product or service. Join us and explore new ways to describe your product in a way that customers, colleagues, or investors will understand and appreciate. Learn how to set goals and figure out the road to get there. If you’re an entrepreneur looking for practical skills to take you to the next step, meet us in Halifax and Engage!